Facebook Ads is an advertising platform provided by Facebook which allows businesses to
create and display ads on social media sites. Facebook Ads are shown to users who fit
specific targeting criteria, such as age, location, interests, behaviors, and more. Facebook Ads
can be displayed in various formats, including a single image or video ads, carousel ads,
collection ads, and more. The cost of Facebook Ads depends on the bidding system, which
allows businesses to bid for ad space and compete with other advertisers.
1. Ad Campaign Strategy: Creating a comprehensive strategy to meet the specific
goals of a business, including campaign objectives, target audience, budget, and ad
formats.
2. Ad Creatives Development: Developing high-quality ad creatives, including images,
videos, and copy that resonate with the target audience and align with the overall
campaign strategy.
3. Ad Campaign Management: Managing the ad campaign, including monitoring and
adjusting bids, ad placements, and targeting to maximize the campaign's
effectiveness.
4. A/B Testing: Conduct experiments to test different ad formats, creatives, or targeting
strategies to identify the most effective combination for a campaign.
7. Custom Audiences: Creating custom audiences based on various criteria, such as
email lists, website visitors, or app users, to improve ad targeting and relevance.