What does SEO stand for?
SEO stands for search engine optimization. Let’s break that down in the context of your website.
Search Engine Optimization – Learn to Optimize for SEO
For most of us today, when we need something—whether it’s an answer, idea, strategy, or service—we start by asking search engines. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.
Organic search traffic is usually higher-quality traffic because users are actively searching for a specific topic, product or service for which a site might rank. If a user finds that site through the search engine, it can lead to better brand engagement.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions
Search engines use bots to crawl all website pages, downloading and storing that information into a collection known as an index. This index is like a library and when someone searches for something in it, the search engine acts as the librarian. The search engine pulls and displays relevant information from the search query and shows users content related to what they were looking for. Search engine algorithms analyze webpages in the index to determine the order those pages should be displayed on the SERP.
Benefits & importance of SEO
People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.
Types of SEO
Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:
The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO: