At the beginning of 2022, Premier Virginia Properties which is owned by Mrs. Cindy W. Became our client. Originally their website was on one of those cookie-cutter real estate website builders, such as Carrot. The main issue was the fact that Cindy had no control over the marketing or SEO aspect of her site, without the knowledge and expertise in regards to digital marketing, web development of SEO, the task for Cindy to keep on sending messages to the company to enhance her site become exhausting and extremely expensive. We were tasked to Revamp her whole website from top to bottom, and in that process, Cindy became more and more concerned with the lack of traffic her site was receiving. The process was simple, our team needed to provide Cindy with a new site, but we had to stay within the confines of Bright IDX. After coordinating with the team on the site, we found out that Cindy was forced into a binding contract that gave up her rights to the site if she wanted to move off the Bright IDX platform. To give her peace of mind we decided to branch out and work on the site as much as we could within the limits of the site’s restrictions. After revamping the site we took on the task of optimizing the Google Business Profile, Restructuring and Optimizing her business page on LinkedIn, and creating ongoing content on her social media channels Facebook, Instagram, and Tik Tok. In a matter of three months, due to our marketing and web efforts, Cindy’s site went from only 16 visits per month to 850 visits per month and she was able to close on 7 properties that the buyers came directly from the organic traffic converted from her new and improved site.