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Project Detail
M Studio was established by M.N. Mattovich 13 years ago. Since then, they have continuously achieved their goal of delivering the best hair service in Bethesda, MD. They have been providing high-quality hair services such as blowouts, haircuts, highlights, and more. But, on top of this all, they had been struggling initially to attract new customers despite being in business for some time.
The salon noticed that foot traffic has decreased over the past year, and the salon’s social media and online presence were also minimal. This had decreased the visibility of the salon, and word-of-mouth was nowhere near enough marketing.
Client
M Studio
Services
Website Design
Problem Statement
Krazylow LLC Takes Up The Challenge
The main challenge for Mstudio was finding a way to increase its online visibility. They also wanted to generate leads through their website and social media and retain these customers.
Creating a social media account was only the initial step; the main issue was increasing followers who would become loyal customers quickly. Thus, our team used the website for lead generation before we moved to social media.
Solution
Krazylow LLC's Strategy for Social Media and Lead Generation
Our main aim was to create two separate teams for both social media and lead generation. Our lead generation team started with a strategy to implement search engine optimization (SEO), social media management, and email marketing.
- Lead Generation
Our team conducted an SEO audit of the salon’s website and found that the website lacked keywords relevant to the salon’s services and did not have a clear call-to-action for potential customers. Thus, we first updated the website’s content and added relevant keywords to help the website rank higher on search engines.
- Email Marketing
Another tool that we used to increase traffic was an email marketing campaign to reach potential customers who had previously visited the salon or subscribed to the salon’s mailing list. The email campaign highlighted the salon’s services and included exclusive subscription promotions and discounts.
An Elaborate Social Media Strategy for Scaling Up
The first action of the social media team was to create social media accounts for the salon on popular platforms such as Facebook, Instagram, and Twitter. We posted daily content highlighting the salon’s services, promotions, and customer testimonials. They also engaged with potential customers by responding to comments and direct messages.
When our team first started with the new social media accounts, it was harder to scale the account as many salons already had social media accounts set up from the get-go with a large following. Thus, the competition diminished the social media visibility of Mstudio.
The salon’s accounts had minimal engagement and initially were extremely slow. This was frustrating for our client. Thus, our team extensively researched how the competition used social media to its advantage.
The social media service created a content calendar and began posting daily content on the salon’s accounts, including pictures and videos of the salon’s services, customer testimonials, and promotions.
The team also engaged with potential customers by promptly responding to comments and direct messages. We also reached out to influencers and local businesses to collaborate and cross-promote content.
Success of Mstudio
After partnering with us for six months, the salon saw a significant increase in online presence and generated more leads. The salon’s website ranking improved, and it received more organic traffic. The salon’s social media accounts gained more followers, and the engagement rate increased. The email marketing campaign was successful, with many subscribers redeeming exclusive promotions and becoming repeat customers. As a result, the salon saw an increase in foot traffic, and revenue grew as well.
How Did Krazylow LLC Help Mstudio Salon?
Partnering with Krazylow LLC was an effective way for Mstudio Salon to generate more leads and grow its business. By optimizing the website, creating social media accounts, and launching an email marketing campaign, the salon was able to attract new customers and increase revenue. Our team also created an effective content calendar, engage with potential customers, and tracked analytics continuously. This method of marketing strategies worked well for Mstudio Salon.
How M-studio hair salon is growing 148% than before and reaching their targeted customers daily
Our team of experts specializes in creating tailored strategies that utilize the latest digital technologies to help your business thrive in today’s competitive online marketplace.
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